It has always been easy for me to understand how qualitative research is useful and beneficial, but as I have discovered, a lot of people don't see it that way. With that said - it makes me happy to see someone standing up for [at least what feels like] the under dog.
His choice to write about his process deciding on both tone and title is a great way to start in my opinion. It speaks to his genuine concern to make his point comprehend-able to as many people as possible. In addition to that, his organizational choices are good ones. Such as, the way he introduces all these categories and subcategories and displays a chart to get a good visual of them, all before diving into the categories individually.
Something that really stood out to me was the aspect of problem finding, and the finding of things that were not expected, or not what was being searched for initially. In my opinion this is a really important possibility that isn't often discussed.
He uses a move that I see very frequently in magazine articles, where they put major points (usually a sentence or two) in very large text. This is a good way to really drive that point home, it causes the reader to stop and do a double take on that part of the article, to better understand why that text is written so largely. They wouldn't make it stand out so much if they didn't really want you to remember it, right? Right!
Along with that, he uses the italics to indicate the important subcategories. Which I always appreciate. Overall his writing style is one I enjoy, and helped bring a lot of clarity to this type of research and how it is done.
His choice to write about his process deciding on both tone and title is a great way to start in my opinion. It speaks to his genuine concern to make his point comprehend-able to as many people as possible. In addition to that, his organizational choices are good ones. Such as, the way he introduces all these categories and subcategories and displays a chart to get a good visual of them, all before diving into the categories individually.
Something that really stood out to me was the aspect of problem finding, and the finding of things that were not expected, or not what was being searched for initially. In my opinion this is a really important possibility that isn't often discussed.
He uses a move that I see very frequently in magazine articles, where they put major points (usually a sentence or two) in very large text. This is a good way to really drive that point home, it causes the reader to stop and do a double take on that part of the article, to better understand why that text is written so largely. They wouldn't make it stand out so much if they didn't really want you to remember it, right? Right!
Along with that, he uses the italics to indicate the important subcategories. Which I always appreciate. Overall his writing style is one I enjoy, and helped bring a lot of clarity to this type of research and how it is done.
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