Thursday, March 10, 2016

Interview Codes & Themes

My interview with Kasey & Rachel, and the codes that resulted:

1.)    How did you get into becoming a fitness coach?
Rachel: organic, running, escape, reflection of self
Kasey: inspiration, sponsorship, football coach

2.)   What does living a healthy lifestyle mean to you?
Rachel: balance, multifaceted, longevity, mind-body connection
Kasey: community example, 3rd place for youth, healthy role-model

3.)   How has diving into this culture in the way that you have changed your ability to maintain your healthy lifestyle?
Rachel: intuition, rewriting of self, deepening, force of wellness
Kasey: domain, comforting environment, constant improvement, dedication

4.) What do you think gets people to stay committed? Why do you think people tend to drop out?
Rachel: client choice, motivation to stay, ability to see capacity
Kasey: ambition, inner-discipline, staying together, enjoying workouts


5.) Why do you think it is important to spread the education of a healthy lifestyle to others?
Rachel: empowerment, emotional wellness, appreciating oneself
Kasey: giving back, whole-heartedly, lifestyle trend, stronger community through knowledge


6.) How has social media (Instagram, Facebook, etc.) helped spread the word to the community? What do people respond to most? #SBFITT & #trainingtogether
Rachel: promotion, accessibility, unity, no barriers
Kasey: connecting people, all ages

7.) What inspired your “free workouts”?
Rachel: unhealthy but wanted change, accessibility
Kasey: high-quality knowledge, sharing that for free, breaking down socioeconomic boundaries

8.) How do you decide what words and phrases to use to keep a classrooms energy up, or pick it up when you feel the energy going down?
Rachel: intuitive, transfer of energy, training together
Kasey: started internally, presence is motivating, training together, leadership responsibility, transfer of energy

A little about my process: 
I continued my coding process on our Google doc, and then transferred them to here. During that transfer I made some changes/improvements to the codes. After the transfer I went through and bolded all of the themes that I think correlated, or that I saw more than once. 

Here's what I think/see:
First and foremost, I see a lot of the word (and words relating to) togetherness. This happens for them by making themselves more accessible with free workouts and social media. It is clearly important to them (especially Kasey) to include all socioeconomic backgrounds. It is easy to see all the words they use to talk about bringing people together, so to me this is the biggest theme: bringing people together in a healthy way. To me it seems the most important part of this is their love for being healthy, and spreading that knowledge in a way that builds a stronger community. In addition to that, I see themes of inner-knowledge and mind-body connection. They really care about peoples ability to be healthy on not only a physical level, but a mental one too.